|
Expertise of publicity
The expertise of publicity (audit of advertising campaign) means
the legal expertise of the whole mass of advertising products with
respect to compliance with the standards of the current laws. In
most cases, the formulations, which are used in the Advertising
Act adopted in 2006, are of the estimating nature and in this connection,
with respect to some kinds of inappropriate advertisements (for
example, unfair publicity), it is rather difficult to detect unambiguously
any violations in the course of the advertising campaign.
The claims of the Federal Anti-Monopoly Service often result in
serious financial expenses, loss of marketing rate, and other undesirable
consequences, up to prohibition for placement of advertisements
in mass media.
Our experts have got the sufficient experience and qualification
for solution of any problems in legal audit of advertising campaign
of any complexity, taking into consideration the working practice
of the Federal Anti-Monopoly Service and with respect to provisions
of any regulatory acts, which determine the advertising business,
and judicial practice.
The distinctive feature of the services, which are provided by
FORPOST Legal Consulting Firm in the terms of expertise of publicity,
is that in solution of the client's problems, which may arise in
the sphere of advertising relations, our experts do not restrict
themselves with the analysis of provisions of the advertising laws
but provide the complex estimation of the situation, taking into
consideration the related fields of law.
Such approach is primarily accounted for by the working practice
of the Federal Anti-Monopoly Service. Thus, for example, our analysis
of advertising materials in the sphere of construction takes into
consideration the provisions of the laws regulating the activities
of legal entities taking part in construction and land laws.
Such complex approach enables us to protect our client's interests
at a higher level for preparation and arrangement of their advertising
campaigns as well as to strengthen the positions of our clients
for consideration of any cases at the Federal Anti-Monopoly Service.
Expertise of outside advertisements.
The expertise of outside advertisements, which is provided by
FORPOST Legal Consulting Firm for preparation or in the course of
the advertising campaign, will prevent any undesirable consequences
of a deliberate mistake. As a result, our client will receive either
the statement of compliance of the own advertising campaign with
the current laws or the recommendations, which will enable to make
the necessary corrections before the start of the said campaign.
The experts of FORPOST Legal Consulting Firm provide the complex
expertise of the outside advertisements on the case basis in the
terms of legal support of business or as a part of regular legal
consulting services (if they may be prescribed by the agreement).
Services of advertising audit.
FORPOST Legal Consulting Firm provides the following services
of advertising audit at any level of complexity:
- consulting services;
- provision of legal expertise of models of advertising products
with respect to their compliance with the legal standards;
- development of recommendations for preparation of advertising
campaign and / or advertising materials; and
- representation of the corporate interests at the Federal Anti-Monopoly
Service.
|
